Magnetic effect daily purifying wash - Too Much Dirt? Pollution, oil, impurities. Everyday is a challenge in the urban jungle. Unfortunately, this can show on your skin: dullness, blackheads, and shininess. For skin that feels squeaky clean: Try the "Magnetic" Effect wash. L'Oreal Men Expert Hydra Energetic X-Treme Black Charcoal Wash acts like a magnet to capture dirt, pollution and oil & help fight blackheads & shine. Discover the power of Charcoal. A Cleansing Innovation: for the 1st time, Men Expert introduces black charcoal, a purifying agent, in a foaming wash. The formula acts like a magnet on skin to capture & get rid of dirt (impurities, excess sebum and pollution) and helps fight 5 problems that can be caused by daily city grime: Shine, Blackheads, Stickiness, Dullness, Enlarged Pores. Sounds Surprising? The black gel turns into a rich white foam for a new sensation of cleansing.